Effective Date: August 2, 2026
Welcome to the privacy policy of B T DECORATIVE FABRICS S.A. DE C.V., which governs how we collect, use, process, store, and protect your personal information when you interact with our e-commerce website available at www.btdecorative.com. We are fully committed to upholding the highest standards of data protection and respecting the privacy rights of every visitor, registered user, and customer who browses our decorative fabrics products, places an order, or uses any service offered on our platform. This policy is designed to be transparent, easy to understand, and fully aligned with applicable Mexican data protection regulations as well as global best practices for e-commerce privacy, to ensure you have full clarity on how your information is handled at every step of your shopping journey with us.
1. Identity and Contact Information of the Data Controller
The entity responsible for the processing of your personal information as the data controller is:
B T DECORATIVE FABRICS S.A. DE C.V.
Registered Address: Avenida Circ. Agustín Yáñez 2038 A, Guadalajara, Jalisco 44150, Mexico
Official Contact Email for Privacy Inquiries: sunlitse@btdecorative.com
Customer Support Telephone: (+52)800 087 0330
If you have any questions, concerns, or requests related to your personal data, our dedicated data protection team is available to respond to all valid communications within 10 business days of receipt, via the contact channels listed above.
2. Types of Personal Information We Collect
We only collect information that is directly relevant to providing you with a seamless, secure, and personalized e-commerce experience, and we never gather unnecessary or excessive data without your explicit knowledge. The categories of information we may collect include the following:
- Account Registration and Profile Information: When you create a user account on our website, we collect your full name, email address, preferred contact phone number, and a securely hashed password that you set for account access. This information allows you to save your shopping preferences, track order history, and manage future purchases without re-entering repetitive details.
- Order and Transaction Information: When you place an order for our decorative fabrics, we collect your full shipping address, billing address, purchase details including product specifications, quantity, custom customization requests, and payment confirmation records. We do not store full credit card or payment card details on our own servers: all payment processing is handled through industry-standard, PCI DSS certified payment gateways that comply with global financial security requirements.
- Website Usage Data: As you browse our product catalog, view fabric swatches, use our online visualization tools, or interact with different sections of www.btdecorative.com, we automatically collect anonymous or pseudonymized technical data including your IP address, browser type and version, device operating system, pages you viewed, time spent on each page, click stream paths, and referring website sources. This data helps us troubleshoot technical issues, optimize website performance, and understand which products and content are most valuable to our visitors.
- Voluntarily Provided Information: If you contact our customer support team via email, submit a product review, participate in our customer survey, or sign up for our exclusive newsletter, we will collect any additional information you choose to share with us, such as your interior design project details, fabric preference notes, or feedback on our services.
- Communications Records: We may keep records of all emails, chat messages, phone call logs, and support ticket interactions between you and our team, to ensure we can resolve your issues efficiently, reference past conversations, and maintain consistent customer service quality.
3. Purposes for Processing Your Personal Information
All personal data we collect is processed for lawful, specific, and clearly defined purposes, and will never be repurposed for any use that is incompatible with the original intent you agreed to. The primary purposes of processing are as follows:
- Order Fulfillment and Delivery: We use your shipping address, contact number, and order details to process your purchase, coordinate with our logistics partners, ensure your decorative fabrics are delivered to the correct location on schedule, and notify you of real-time order status updates including shipping confirmations, delay alerts, and delivery completion notices.
- E-Commerce Platform Functionality: Your account information lets us maintain your personal shopping cart, save your favorite fabric designs, store your shipping address shortcuts, and enable you to access a personalized dashboard that displays your past orders, return requests, and available loyalty program rewards.
- Payment Processing and Fraud Prevention: Your billing information is used to validate transactions, confirm payment authenticity, and protect both you and B T DECORATIVE FABRICS S.A. DE C.V. from unauthorized payment activity, identity theft, and fraudulent orders. This processing is necessary to ensure the security of all financial transactions conducted on our website.
- Service Improvement and Personalization: Usage data we collect helps us identify which product categories are most popular with our customers, optimize the layout of our product pages to make navigation easier, upgrade our online fabric preview tools, and tailor personalized product recommendations that match your stated preferences for decorative fabric styles, colors, and materials.
- Customer Support and Post-Purchase Assistance: We use your contact information and past communication records to respond to your after-sales inquiries, assist with return or exchange requests, provide care instructions for the fabrics you purchased, and resolve any product quality concerns you may have after receiving your order.
- Legal and Regulatory Compliance: We may process your personal information to comply with applicable Mexican tax regulations, consumer protection laws, court orders, government inspection requirements, and other legal obligations that we are bound to follow as a registered commercial entity operating in Jalisco, Mexico.
For secondary purposes that are not strictly necessary to fulfill your order — such as sending you promotional newsletters about new fabric arrivals, exclusive discount offers, and interior design inspiration content — we will always obtain your explicit opt-in consent before processing your contact information, and you retain the full right to unsubscribe from these marketing communications at any time, with no extra costs or negative impact on your ability to shop on our website.
4. Sharing and Disclosure of Your Personal Information
We will never sell, rent, or trade your personal information to unrelated third parties for commercial marketing purposes without your explicit written approval. Limited sharing of your data may only take place under the following strictly controlled circumstances:
- Trusted Service Providers: We may share necessary information with our carefully vetted, contract-bound business partners who perform critical functions to support our e-commerce operations. These partners include our certified logistics and delivery companies, PCI-compliant payment processors, cloud hosting service providers that host our secure website servers, email service providers that manage our transactional notifications, and IT maintenance vendors who help us troubleshoot website technical issues. All of these third parties are required to sign strict data processing agreements that oblige them to protect your personal information to the same security standards we follow, and they are forbidden from using your data for any purpose outside of the specific tasks they are contracted to complete for us.
- Legal Requirement or Protection of Rights: We may disclose your personal information if we are legally required to do so by a valid, lawful court order, government regulatory request, or official legal process. We may also disclose your data when it is necessary to protect our legal rights, safeguard the safety of our employees, other customers, or the general public, and investigate potential violations of our website terms of service.
- Business Transfer Context: In the event of a future merger, acquisition, asset sale, or restructuring of B T DECORATIVE FABRICS S.A. DE C.V., your personal information may be transferred as part of the company’s commercial assets. We will provide explicit advance notice to all registered users before any such transfer takes place, and ensure the new entity continues to uphold the terms of this privacy policy to protect your data rights.
5. Data Security Measures
We implement a comprehensive, multi-layered set of technical, administrative, and physical security safeguards to protect your personal information from unauthorized access, accidental loss, destruction, alteration, or misuse:
- All data transmitted between your browser and our www.btdecorative.com website is encrypted using industry-standard TLS 1.3 security protocols, to ensure no third party can intercept and read your information during transmission.
- All our servers that store personal data are hosted in secure, access-controlled data centers with 24/7 physical surveillance, biometric access restrictions, fire suppression systems, and redundant power backups to prevent data loss from physical hazards.
- Internal access to your personal information is restricted to a very limited number of authorized employees who need the data to perform their job duties (such as our order processing team and customer support staff), and all access is logged, monitored, and audited on a regular monthly basis.
- We conduct regular vulnerability scans, penetration testing, and security training for all our staff, to ensure our data protection systems stay updated against the latest emerging cyber security threats.
- All sensitive data including account passwords is stored using strong, one-way cryptographic hashing, meaning even our internal team cannot retrieve your original plaintext password.
While we spare no effort to protect your personal information, no internet-based data transmission or electronic storage system can be guaranteed to be 100% secure. If we ever detect a data security breach that poses a significant risk to your personal rights, we will notify you and the relevant regulatory authority in full compliance with applicable legal timelines.
6. Your Data Privacy Rights
Under applicable Mexican Federal Law for the Protection of Personal Data Held by Private Parties, and relevant global data protection standards, you hold the following full rights over your personal information:
- Right of Access: You can request a complete copy of all personal information we hold about you, at no extra cost once per calendar year, by submitting a request to our privacy team at sunlitse@btdecorative.com.
- Right of Rectification: If you find that any of the personal information we hold about you is inaccurate, incomplete, or out of date, you can request us to correct or update that data at any time. You can also directly edit most of your profile information yourself from the account settings page after logging into your account on our website.
- Right of Cancellation (Erasure): You have the right to request that we delete all of your personal information from our systems, under circumstances where the data is no longer necessary for the original purposes we collected it for, or if you withdraw your consent for us to process the data. We will only retain the minimal amount of information that we are legally obliged to keep for tax, accounting, or regulatory compliance purposes after processing your erasure request.
- Right to Object: You can object to the processing of your personal information for direct marketing purposes, or for any processing that we claim is based on our legitimate business interests, at any time, free of charge. We will stop the relevant processing immediately after receiving your objection request.
- Right to Withdraw Consent: For any processing activity that you previously provided explicit consent for, you can withdraw that consent at any time, without affecting the lawfulness of processing that was carried out before your withdrawal.
To exercise any of these rights, you can send a formal request via our dedicated privacy email sunlitse@btdecorative.com. We will verify your identity to prevent unauthorized access to your data, and respond to your request within the legal timeframe stipulated by Mexican data protection regulations.
7. Cookies and Similar Tracking Technologies
Our website uses cookies, small text files that are stored on your device when you visit www.btdecorative.com, to ensure the website functions correctly and delivers a better shopping experience. The types of cookies we use include:
- Strictly Necessary Cookies: These cookies are essential for basic website functionality, such as keeping you logged into your account, maintaining your shopping cart across different pages, and processing secure checkout. You cannot turn off these cookies through your browser settings without breaking core functions of the e-commerce platform.
- Performance Cookies: These cookies collect anonymous usage data to help us understand how visitors interact with our website, identify slow-loading pages, and optimize overall site performance to make your browsing experience faster.
- Functional Cookies: These cookies remember your personal preferences, such as your selected language, preferred measurement unit for fabric length, and saved product filters, so you do not need to reconfigure these settings every time you return to our website.
- Marketing Cookies: With your separate explicit opt-in consent, these cookies may be used to display relevant promotional content for our decorative fabric products on third party social media and advertising platforms, tailored to your past browsing behavior on our website.
You can fully manage and adjust your cookie preferences at any time through the cookie settings banner available on our website, or via the configuration options in your own internet browser. Disabling non-necessary cookies will not prevent you from browsing our product catalog or completing purchases on our platform.
8. International Data Transfers
Your personal information is primarily stored and processed on secure servers located within Mexico. In limited circumstances, some pseudonymized website usage data may be transferred to trusted cloud service providers located in other countries, all of which are required to maintain adequate levels of data protection recognized by Mexican regulatory authorities. All cross-border data transfers are executed with appropriate legally binding safeguards to ensure your privacy rights continue to be fully protected, in full compliance with applicable data protection laws.
9. Protection of Minors
Our e-commerce website and products are targeted at adult customers over the age of 18, who are legally eligible to enter into binding commercial purchase agreements under Mexican law. We do not knowingly collect any personal information from individuals under the age of 18. If you are a parent or legal guardian and believe that your child under 18 has submitted personal information to our website without your permission, please contact us immediately at sunlitse@btdecorative.com, and we will promptly delete all relevant data from our systems.
10. Updates to This Privacy Policy
We may periodically update this privacy policy to reflect changes to our e-commerce business operations, new legal regulatory requirements, or upgrades to our website functionality. When we make material changes to this policy, we will update the “Effective Date” displayed at the top of this page, and publish a clear prominent notification on the homepage of www.btdecorative.com to inform all users of the revisions. Your continued use of our website and services after the effective date of the updated policy will be considered as your acknowledgement and agreement to the revised terms. We encourage you to review this page on a periodic basis to stay informed of how we protect your personal information.
11. Contact Us for Privacy Queries
If you have any questions, comments, or concerns about this Privacy Policy, or if you wish to exercise any of your data privacy rights outlined in this document, you can reach our data protection team via the following official channels:
- Email: sunlitse@btdecorative.com
- Physical Mail: B T DECORATIVE FABRICS S.A. DE C.V., Avenida Circ. Agustín Yáñez 2038 A, Guadalajara, Jalisco 44150, Mexico
- Telephone: (+52)800 087 0330
We are committed to resolving all privacy related concerns fairly and promptly, to ensure you can shop for our high-quality decorative fabrics on www.btdecorative.com with full confidence that your personal information is always handled with the utmost care and respect.